Pull & Bear brings new store design concept to Liverpool ONE

Pull & Bear is set to upsize to a larger location at the Liverpool ONE shopping destination and the new 10,118 sq ft store will be the only location in the UK and Ireland to be designed with the brand’s new 18,1 concept.

Situated on upper South John Street the unit is more than 3,000 sq ft larger than its current store and will offer the brand’s entire collection of both menswear and womenswear alongside a dedicated section for shoes and accessories.

The 18,1 concept store will be produced by an in-house team at the Inditex-owned brand and features an interactive catwalk as an alternative to a window display, creating an immersive experience for visitors.

Alison Clegg, Director, Asset Management, Grosvenor Europe, added: “Liverpool ONE is known for its cache of popular international brands and focus on fashion, and we are thrilled to secure Pull&Bear’s first 18,1 concept store in the UK. Inditex is the latest in a long list of leading brands to select Liverpool ONE for flagship stores.”

Established in 1991 and inspired by the Californian city of Palm Springs, Pull & Bear has a global reach of 970 stores.