INTELLIGENCE

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Prada

Description:

Founded by Mario Prada in 1913, Prada is an Italian luxury fashion house specializing in leather handbags, accessories, shoes, ready-to-wear and perfumes. Its originality made it one of the most influential fashion houses and it became a premium status symbol in the 1990s.

Prada’s second label, Miu Miu, launched in 1992.

In 2015 Prada opened a permanent home for Fondazione Prada in Milan, an institution dedicated to contemporary art and culture. The brand was slow to adopt digital technology and in recent years it had lost ground to its Kering-owned rival Gucci, which has undergone a resurgence under creative director Alessandro Michele. However its signature nylon bags have recently found favour with new millennial customer and its last show in Milan was deemed a return to form.

Company Information
Annual Sales:

€3.056b (Prada S.P.A)

Segments / Shopping Categories:

Womenswear; Menswear; Accessories; Bags; Footwear

Parent Company/Key Investors:

Prada

UK Standalone Stores: 2
UK Concessions: Approx 9
International Stores & Stockists: Approx over 50
Key Concessions:

House of Fraser; Selfridges; Harrods

Group Companies:

Prada; Miu Miu; Church's Shoes

Key Countries Shipped To:

UK; USA; UAE; Australia; China; Cabada

Contact Information
Head Office Address:
15 Sloefield Drive, Carrickfergus BT38 8GX
Head Office Telephone: +39 02 550281
Website:
Website Traffic: 2.02m (on desktop and mobile web in last 6 months). Source: SimilarWeb
Key Locations:

45 Sloane Street,
London, SW1X 9LU

16 Old Bond Street,
London, W1S 4PS

Key Executives
Chief Executive:

Miuccia Prada; Patrizio Bertelli

Design Director: Miuccia Prada
Digital Director: Yuki Endo (Digital & E-Commerce Director)
Marketing Director: Christian Langbein (Senior VP Marketing & Communications)
HR Director: Lisa Maguire
Social Media
Instagram:
Facebook:
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