Philip Normal is an independent retailer based in Brixton, South East London. Philip Normal produces unisex clothing relating to LGBT, music and TV/film culture.

Philip Normal produces individual pieces and collections based around important cultural subjects in bold colours, fonts and design; grasping customers attention in-store and online. This brand also collaborates with upcoming and LGBT designers to display a vast array of styles in terms of artwork and textures.

Philip Normal stocks only its own brand/collaborations, consisting of t-shirts, jackets, accessories and homeware.

In 2018 Philip Normal collaborated with the high street brand Paperchase and with online retailer BoohooMAN. The brand also operates online outside of it's e-commerce site via Etsy and Depop.