Newbie is a Swedish lifestyle brand, producing trendy and modern kidswear and babywear at an affordable price. Offering a collection from ages 0-8, Newbie has mastered a sustainable yet affordable range for children. Based on timeless yet modern designs, Newbie has swiftly become a popular kidswear retailer around Europe.

The popularity of Newbie and huge demand for the products led to the opening of their first standalone store in Stockholm in 2014. Today, they have ten stores across Europe, including in UK, Sweden, Norway, Finland and Poland with additional Newbie Stores due to launch towards the end of 2019.

Newbie does its utmost to choose more sustainable solutions in every aspect of the production of their collections – from how the cotton is grown to the choice of chemicals and better working conditions. Newbie cotton is always organic, more sustainably grown without genetically modified organisms, chemical pesticides or artificial fertilisers.

Contact Information
Head Office Address:
St. James House, 13 Kensington Square, London W8 5HD
Key Locations:

Westfield White City,
London, W12 7GF

Bluewater Shopping Centre,
Kent, DA9 9ST

Company Information
Segments / Shopping Categories:

Kidswear; Baby

Parent Company/Key Investors:


UK Standalone Stores: 8
Group Companies:

Newbie; Kippah

Key Executives
Chief Executive:

Elisabeth Peregi

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