Established in Italy in 1987, Napapijri is an Italian premium casual-wear brand. In 1990, the company began designing and producing clothing and accessories, and introduced its signature Skidoo jacket, a lightweight, rain-proof, anorak designed for extreme temperatures.
In the 2000s, Napapijri continued to add to its product range. In 2004, the Italian brand was acquired by the U.S.-based clothing manufacturer VF Corporation. In 2015, Napapijri developed its down free insulation replacement, Thermo-Fibre and for AW17, the company committed to a 100% fur-free collection.