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Miss Pap

Description:

Owned by 34-year-old Ashley Ali and inspired by catwalk trends, celebrities and street style, MISSPAP is riding the wave of fast, celebrity-inspired fashion as pioneered by the likes of Boohoo and Missguided, which also hail from the Manchester/Lancashire area.

The business was born from Ali’s market stall called Paparazzi, which he established in 2003, and which expanded into a store. In 2013 Paparazzi was closed and in 2014 it was relaunched as an online only entity. Today the business has sales of £24m and a concession in Topshop Liverpool, as well as a separate beauty site called Glamify.

In March 2019 the business gave notice of the appointment of a liquidator and its brand and IP were acquired by larger rival Boohoo, where it operates alongside the PrettyLittleThing and Nasty Gal brands.

Contact Information
Head Office Address:
Crown House Plantation Road, Burscough Industrial Estate, Ormskirk L40 8JT
Website:
Company Information
Segments / Shopping Categories:

Womenswear
Lingerie
Beachwear
Footwear
Accessories
Bags
Jewellery
Swimwear

Group Companies:

Boohoo
PrettyLittleThing
Nasty Gal

Number of Countries Shipped To: Over 180 countries
Key Countries Shipped To:

UK
EU
USA
Canada
Australia

Key Executives
Chairman:

Mahmud Kamani

Chief Executive:

John Lyttle

Buying Director: Joanne Miller
Digital Director: Matt Elliott (Head of E-commerce)
Marketing Director: Antony Eden

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