Owned by 34-year-old Ashley Ali and inspired by catwalk trends, celebrities and street style, MISSPAP is riding the wave of fast, celebrity-inspired fashion as pioneered by the likes of Boohoo and Missguided, which also hail from the Manchester/Lancashire area.
The business was born from Ali’s market stall called Paparazzi, which he established in 2003, and which expanded into a store. In 2013 Paparazzi was closed and in 2014 it was relaunched as an online only entity. Today the business has sales of £24m and a concession in Topshop Liverpool, as well as a separate beauty site called Glamify.
In March 2019 the business gave notice of the appointment of a liquidator and its brand and IP were acquired by larger rival Boohoo, where it operates alongside the PrettyLittleThing and Nasty Gal brands.
Womenswear
Lingerie
Beachwear
Footwear
Accessories
Bags
Jewellery
Swimwear
Boohoo
PrettyLittleThing
Nasty Gal
UK
EU
USA
Canada
Australia
Mahmud Kamani
