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Longchamp

Description:

Named after the famous French racecourse, Longchamp, was founded in Paris in 1948 by Jean Cassegrain, and is still owned and run by the Cassegrain family. Longchamp manufactures around half its bags in France, and recently marked its 70th anniversary with its first fashion show in New York and hired model Kendall Jenner as the face of its campaigns to raise its US profile.

The handbags, luggage and accessories have expanded to include shoes and ready-to-wear collections. Best known for its folding Le Pliage - "to fold" handbags, there are today around 300 Longchamp boutiques worldwide.

Company Information
Annual Sales:

£503.11M (2015)

Segments / Shopping Categories:

handbags; accessorises; womenswear; menswear

Company Size (No. of Employees): 3000
Parent Company/Key Investors:

Still privately owned by the founding French Cassegrain family.

UK Standalone Stores: 4
Total Global Stores & Stockists: 300 stores; 1,500 department stores
Key Concessions:

Fenwicks; John Lewis & Partners; House of Fraser

Group Companies:

Longchamp

Key Brands Stocked:

Longchamp

Contact Information
Head Office Address:
Rue Saint-Honor, Paris
Head Office Telephone: 020 7493 8500
Key Locations:

UK; France; USA; Asia

Key Executives
Chief Executive: Jean Cassegrain (CEO)
Managing Director: Paul Lorraine (UK General Manager)
Design Director: Sophie Delafontaine (Creative Director)
Retail Director: David Choi
Digital Director: Caroline Grange (Global Omnichannel Digital Director)
Marketing Director: Nina M. Richter Guilbert (Director of Marketing & Communication)
HR Director: Jill Crabtree (HR Manager)

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