Little Mistress

Little Mistress is a leading UK based women’s fast fashion label. The Little Mistress group has rapidly grown over the years; successfully breaking through the ever-competitive market of fast fashion.

In 2012 and 2013 Little Mistress won the Drapers award for Young Fashion Brand of the Year, as well as Independent Young Fashion Brand of the Year in 2013. In 2014, the second brand to market, Paper Dolls, attracted a nomination in the same category as Little Mistress; Young Fashion Brand of the Year.

Most recently, Little Mistress launched a recycling scheme, which encourages customers to return their “pre-loved” clothing for donation to charity. As part of its “Better Together” campaign, customers will be able to send their second-hand Little Mistress products back to the retailer in exchange for a 30% discount code. Items will be donated to Norwood charity shops across the UK. Little Mistress will also send the shops some new stock each month.