Levi Strauss, a German-American businessman, established Levi Strauss & Co. in 1853. He and tailor, Jacob Davis, combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873.

Now, as American as Disney or Coca-Cola, and one of the world’s largest apparel brands, today, they call them “blue jeans”, and are sold in more than 110 countries, grouped into three geographic regions: Americas, Europe and Asia.
Levi’s employs over 17,000 people around the world supporting their brands, including Levi’s and Dockers.

Company Information
Annual Sales:


Segments / Shopping Categories:

levis; jeans; womenswear; menswear; kidswear; accessorises; footwear

Company Size (No. of Employees): 876 (UK); 17,000 (Worldwide)
Parent Company/Key Investors:

Levi Strauss & Co. is privately held by the descendants of the family of Levi Strauss.

Shares of company stock are not publicly traded. Shares of Levi Strauss K.K.; the company’s Japanese affiliate; are publicly traded in Japan.

UK Standalone Stores: 56
Total Global Stores & Stockists: 2,900 stores; 50,000 retail locations.
Key Concessions:

Oi Polloi; Goodhood; Liberty of London; Urban Outfitters;

Group Companies:

Levi’s; Dockers; Signature by Levi Strauss & Co.; Denizen

Key Brands Stocked:

Levi’s; Levi’s Vintage; Levi’s Made & Crafted; Levi’s Engineered Jeans

Contact Information
Head Office Address:
Swan Valley, Northampton NN4 9BA
Head Office Telephone: 0800 5384 7501
Key Locations:

UK; USA; France; Germany; Mexico

Key Executives
Chief Executive:

Chip Bergh (CEO)

Buying Director: Liz O’Neill (Senior VP & Chief Supply Chain Officer)
Design Director: Nicolle Arbour (Global Design Director)
Retail Director: Carrie Ask (President of Global Retail)
Digital Director: Marc Rosen (President of Global E-Commerce)
Marketing Director: Kelly McGinnis (Chief Communications Officer)
HR Director: Elizabeth Wood (Chief Human Resources Officer)

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