Following her studies, Laura Tenison was running her small clothing business and travelling around Asia. Laura set up a business based in Brittany, France. Here, she fell in love with the outdoor lifestyle, chic fashion and the practical way children were dressed to enjoy being active whatever the weather.
JoJo Maman now employ over 950 people in the UK and has set its sights on the USA with the first US stores now open in Greenwich and Westport, Connecticut, and Hoboken and Montclair, New Jersey, plus a forthcoming new store in New York.
Next continues third party brand expansion by buying a 44% stake in JoJo Maman BebeIndependent retailers call for Government intervention over lockdown restrictions on "non-essential" retailRetailers, including JoJo Maman Bebe and Arcadia, demand rent relief from landlords