Isabella Oliver is a leading luxury maternity brand founded in the UK 15 years ago. It was created by wife and husband team Baukjen de Swaan Arons and Geoff van Sonsbeeck in 2003, it went on to gain a cult and celebrity following for its stylish and sustainable designs. The pair went on to launch Baukjen a contemporary, ready-to-wear line in 2012 which enabled it to engage with women outside of the maternity period.
In November 2018 both brands launched a £400,000 fundraise on crowdfunding platform Crowdcube to aid expansion in the US.
£18m (both Isabella Oliver and sister brand Baukjen)
John Lewis, Next Label and Nordstrom in the US
All major credit cards, Google Pay, Apple Pay, Laybuy, PayPal
UK; EU; USA; Canada
Baukjen de Swaan Arons