Intu Watford is a popular shopping destination based in Hertfordshire. With an annual footfall of 14 million, Intu Watford attracts visitors from the local town and from all across the affluent Home Counties and surrounding London boroughs. This shopping centre is anchored by leading retailers and department stores including John Lewis, Apple, Kurt Geiger, H&M, Debenhams, Topshop, Zara and Primark.
Recently Abercrombie & Fitch Co.’s sister brand Hollister announced it will open its latest UK store this summer at the newly-launched £180m expansion of intu Watford. The new store will showcase Hollister’s line of California-inspired casual wear alongside items from its lingerie and loungewear brand, Gilly Hicks.
Intu Watford’s 400,000 sq ft expansion launched at the end of last year and a number of brands have now opened there to capitalise on the shopping destination’s growing appeal among its affluent catchment population from across London and the home counties.
In December 2018 BOSS, the upper premium line from Hugo Boss, opened a new 3,550 sq ft shop within the £180m extension of intu Watford.
The shopping centre operator said the extension of the centre was increasing its appeal among affluent shoppers with 82% of the centre’s shoppers in the ABC1 bracket. The extension has attracted a number roof aspirational brands and BOSS will join retailers such as Apple and beauty brand MAC in the scheme, which is also home to a John Lewis and a new look Debenhams.