Chinese-born Huishan Zhang launched his eponymous luxury fashion brand in 2011. The label mixes Easter heritage with Western influences, creating a romantic a feminine design, with strong lines and an ageless look. Huishan Zhang produces four collections a year, which are stocked worldwide in retailers including Matches Fashion, Selfridges and Bergdorf Goodman.
In 2014 and 2015, he was named the BOF 500 as one of the people shaping the fashion industry and in 2017, he opened his first Flagship store in London.