Honey Birdette

Honey Birdette


Honey Birdette began in 2006 over a glass of champagne between two friends. Tired of not being able to find provocative lingerie and luxury bedroom accessories they set out to inject a sense of sensuality into the Australian bedroom.
Honey Birdette is a luxury lifestyle brand led by Founder and Managing Director Eloise Monaghan.

In 2011, Honey Birdette entered into a strategic partnership with BB Retail Capital (BBRC), one of the largest retail groups across the Asia-Pacific region. Between 2012 and 2016 Honey Birdette opened more than 40 new boutiques across Australia. Growing from one humble boutique in Brisbane’s West End to over 50 stores, with over 260 employees Australia wide.

In September 2016, Honey Birdette opened their first international boutique located in Covent Garden, London and now have three boutiques in the UK and one in the USA.

Company Information
Annual Sales:


Company Size (No. of Employees): 285
Parent Company/Key Investors:

Majority-owner Australian billionaire, Brett Blundy – BBRC

UK Standalone Stores: 3
Total Global Stores & Stockists: 58
Group Companies:

Honey Birdette

Key Brands Stocked:

Honey Birdette

Contact Information
Head Office Address:
6301 Fitch Path, New Albany OH 43054
Head Office Telephone: 0203 6954926
Key Locations:

Covent Garden; Westfield; Leeds; Australia; USA;

Key Executives
Managing Director: Eloise Monaghan
Design Director: Cristina Fielding (Head Creative Designer)
Retail Director: Darrien McLeod (Head of Retail)
Digital Director: Charlotta Forslof (Online Manager)
Marketing Director: Gemma Louise May (Marketing & Public Relations Manager)

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