Hobbs was established in Hampstead in 1981, when Yoram and Marilyn Anselm wished to sell elegant clothes with an equestrian twist. The store was named after Marilyn's favourite brand of horsebox. Hobbs initially produced shoes, but the clothing line was introduced in 1986.
The Hobbs image, from the fruitwood shelves and wardrobes, wrought iron brackets, and tapestry-woven stools to the classic court shoes, cashmere reefers, jodhpurs, and linen trousers references the timeless Englishness of country houses, horses, and herbaceous borders. Hobbs was recently acquired by South African company The Foschini Group (TFG) for an undisclosed sum. TFG also owns Phase Eight and Whistles.