Created in 2012 by Ben Francis and a group of his friends, GYMSHARK is a fitness apparel and accessories brand, manufacturer and online retailer based in the United Kingdom. The company’s use of social media influencers during its first years has been the key to its success.
The brand is supported by millions of engaged social media followers and customers in 131 countries. It is one of the great entrepreneurial success stories of the UK fashion industry. Its sales tripled to £40.5m in the year to July 2018 and is said to be on course for sales of £200m this year.