In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. The name came from the difference between children and their parents, called “the generation gap”, which reached its peak with the hippie movement during this period. Originally, it sold denim and records, but the Fishers wanted to do more. They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world.

Today, the Gap is one of the world’s largest fashion retailers with five international brands Gap, Banana Republic, Old Navy, Athleta, and Intermix and manages over 3,165 stores in 90 countries, with an additional 459 stores operating under franchise agreements. Although the Fisher family is no longer active in the company, they maintain a 44% stake.

Company Information
Annual Sales:

$15.855B (Gap Inc.) (2017)

Segments / Shopping Categories:

Menswear; Womenswear; Kidswear; Baby; Footwear; Accessories

Company Size (No. of Employees): 135,000 (Gap Inc.)
Parent Company/Key Investors:

Gap Inc.

UK Standalone Stores: 118
International Stores & Stockists: 657
Total Global Stores & Stockists: 775
Group Companies:

Gap; Old Navy; Banana Republic; Athleta; Hill City; GapKids; GapBaby

Key Brands Stocked:

Gap; GapBaby; GapKids; Denim Addict

Payment Methods:

Debit card; Credit card; American Express

Delivery Options:

Standard delivery; Express delivery; Click & collect in-store

Contact Information
Head Office Telephone: 0800 368 0674
PR Company:

GAP handles their own PR in-house and takes strategy PR from Varg PR / VARGTalent.

Ilana Grossmark – EU Associate PR Manager

Katie Crossthwaite – Account Executive
020 7242 0042

Rachel Gibson – Account Manager
020 7242 0042

Joanna Kelly – Account Director
020 7242 0042

Key Locations:


Key Executives
Chief Executive:

Arthur Peck

Buying Director: Jason McKee
Design Director: Wendi Goldman (Chief Product Officer)
Digital Director: Vivian Alhorn (VP Digital)
Marketing Director: Rhiannon Humphries
HR Director: David Harris
Social Media
Pinterest Page:
Apple App Store:

Send message to moderator