Launched as a cashmere brand in 2000 and relaunched by husband and wife team Nicolaj and Ditte Reffstrup in 2009, GANNI is a Danish premium fashion label famous for its Scandi 2.0 sense of style full of personality and contrasts.

The brand is stocked and sold around the world through many luxury fashion retailers, including Net-a-Porter, Liberty, Selfridges and Luisa Via Roma as well as having 21 concept stores across Denmark, Norway and Sweden.

In 2017 it sold a majority stake to private equity house L Catterton (whose shareholders include LVMH and Group Arnaud) to aid its global expansion.

Its debut UK standalone store was opened in Soho in August 2019.

Contact Information
Head Office Address:
Frederiksholms Kanal 4b, Copenhagen 1220
Head Office Telephone: (+45) 33 32 44 57
Key Locations:

Soho, London

Company Information
Segments / Shopping Categories:

Womenswear; Ready-to-wear; Accessories; Footwear

Company Size (No. of Employees): Approx over 200
Parent Company/Key Investors:

L Catterton (majority stakeholder)

Key Stockists:, Selfridges,,,, Liberty.

UK Standalone Stores: 1
UK Concessions: Approx 5
UK Wholesale Stockists: Approx 10
Total Global Stores & Stockists: Approx 400 retailers in 20 countries
Key Executives
Founder: Nicolaj and Ditte Reffstrup
Chief Executive:

Andrea Baldo (CEO)

Buying Director: Stine Weinkouff - Global Sales Director; Jess Green - Director of Sales US
Design Director: Ditte Reffstrup
Digital Director: Emma Didi Nihlen (Global E-Commerce Director)
Marketing Director: Susie Mashford (Head of Marketing)
HR Director: Nadja Bennedsen (Head of HR)
Social Media

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