G-Star Raw

G-Star Raw


Entering its 30th year, G-Star Raw was founded in 1989 by Jos van Tilburg in Amsterdam. Specialising in denim, and specifically raw denim, G-Star Raw’s philosophy has always been, “Just the Product”. G-Star Raw introduced the idea of “luxury denim for the streets” by fusing high-level craftsmanship with street style, and positioned raw, untreated denim as a wearable and desirable material.

In 2016, musician Pharrell Williams became co-owner through his “Bionic Yarn” company which makes durable fabric threads from up to 100% recovered plastic bottles.

Company Information
Annual Sales:

Estimated at $1bn

Segments / Shopping Categories:

menswear; denim

Company Size (No. of Employees): 9,145
Parent Company/Key Investors:

G-Star International B.V. – Co-Owner Pharrell Williams through his sustainable fashion company ‘Bionic Yarn’ & Foschini Group Ltd.

UK Standalone Stores: 10
International Stores & Stockists: 69
Total Global Stores & Stockists: 7,000
Key Concessions:

House of Fraser; John Lewis & Partners

Group Companies:

G-Star Raw; Bionic Yarn

Key Brands Stocked:

G-Star Raw

Contact Information
Head Office Address:
Castle Mound Way, Rugby CV23 0BR
Head Office Telephone: +31 (0)20 567 7600
Key Locations:

Oxford Street; Manchester

Key Executives
Chief Executive:

Rob Schilder (CEO)

Managing Director: Nil Durak - Managing Director; Jim Jones - Managing Director
Retail Director: Adam Hockney
Marketing Director: Emma Mckeever (Head of Marketing UK & Nordics)
HR Director: Willemien Storm van Gravesande (Chief HR Officer)
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