Entering its 30th year, G-Star Raw was founded in 1989 by Jos van Tilburg in Amsterdam. Specialising in denim, and specifically raw denim, G-Star Raw's philosophy has always been, "Just the Product". G-Star Raw introduced the idea of "luxury denim for the streets" by fusing high-level craftsmanship with street style, and positioned raw, untreated denim as a wearable and desirable material.
In 2016, musician Pharrell Williams became co-owner through his "Bionic Yarn" company which makes durable fabric threads from up to 100% recovered plastic bottles.
Estimated at $1bn
menswear; denim
G-Star International B.V. - Co-Owner Pharrell Williams through his sustainable fashion company ‘Bionic Yarn’ & Foschini Group Ltd.
House of Fraser; John Lewis & Partners
G-Star Raw; Bionic Yarn
G-Star Raw
Oxford Street; Manchester
