Entering its 30th year, G-Star Raw was founded in 1989 by Jos van Tilburg in Amsterdam. Specialising in denim, and specifically raw denim, G-Star Raw's philosophy has always been, "Just the Product". G-Star Raw introduced the idea of "luxury denim for the streets" by fusing high-level craftsmanship with street style, and positioned raw, untreated denim as a wearable and desirable material.
In 2016, musician Pharrell Williams became co-owner through his "Bionic Yarn" company which makes durable fabric threads from up to 100% recovered plastic bottles.
Annual Sales: Estimated at $1bn
Segments / Shopping Categories: menswear; denim
Company Size (No. of Employees): 9,145
Parent Company/Key Investors: G-Star International B.V. - Co-Owner Pharrell Williams through his sustainable fashion company ‘Bionic Yarn’ & Foschini Group Ltd.
UK Standalone Stores: 10
International Stores & Stockists: 69
Total Global Stores & Stockists: 7,000
Key Concessions: House of Fraser; John Lewis & Partners
Group Companies: G-Star Raw; Bionic Yarn
Key Brands Stocked: G-Star Raw
Head Office Address: Castle Mound Way, Rugby CV23 0BR
Key Locations: Oxford Street; Manchester
Chief Executive: Rob Schilder (CEO)
Managing Director: Nil Durak - Managing Director; Jim Jones - Managing Director
Retail Director: Adam Hockney
Marketing Director: Emma Mckeever (Head of Marketing UK & Nordics)
HR Director: Willemien Storm van Gravesande (Chief HR Officer)