Born in 2004, Frugi was created by Lucy and Kurt Jewson after their struggle to find clothes to fit over their son’s cloth nappies. The collection includes clothing for older children and a range of breastfeeding wear for mums.

The company only uses organic cotton and outwear made from recycled plastic bottles. Last year private equity house True acquired a majority stake and former Blacks Leisure and Figleaves chief Julian Reynolds joined as chair.

Contact Information
Head Office Address:
Hornsby House, Wheal Vrose Business Park, Cornwall TR13 0FG
Head Office Telephone: +44 (0)1326 572828
Website Traffic: 113,394 monthly web visitors
Company Information
Segments / Shopping Categories:

Bbay and Toddler; Kidswear; Maternity; Accessories

Parent Company/Key Investors:

True Capital Partners

Number of Countries Shipped To: Approx. 50
Key Countries Shipped To:

UK; USA; EU; Japan; China ; Australia; Canada

Average Order Value:


Key Executives
Chief Executive:

Hugo Adams

Buying Director: Kim-Marie Button
Marketing Director: Megan Dumbell (Marketing Manager)
Social Media

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