Born in 2004, Frugi was created by Lucy and Kurt Jewson after their struggle to find clothes to fit over their son’s cloth nappies. The collection includes clothing for older children and a range of breastfeeding wear for mums.
The company only uses organic cotton and outwear made from recycled plastic bottles. Last year private equity house True acquired a majority stake and former Blacks Leisure and Figleaves chief Julian Reynolds joined as chair.
Bbay and Toddler; Kidswear; Maternity; Accessories
True Capital Partners
UK; USA; EU; Japan; China ; Australia; Canada