Originally known as Fashion 21, Forever 21 was founded in Los Angeles in 1984 by husband and wife, Do Won Chang and and Jin Sook Chang. Originally the brand was targeted the LA Korean American community before refocusing on mainstream fashion.
In February 2020, it was announced that Forever 21 had reached a deal to sell all of its assets for $81 million to a consortium of mall operators Simon Property Group and Brookfield Properties, and brand management firm Authentic Brands Group.
The brand now operates in the UK via ecommerce, closing all UK stores in 2019.
For the latest news about Forever 21, see our related stories below company information.
Womenswear; Menswear; Kidswear; Underwear; Fragrance; Beauty
Brookfield Properties; Simon Property Group; Authentic Brands Group
Juicy Couture; Forever 21; Barneys New York; Lucky Brand Jeans; Brooks Brothers
Debit card; Credit card; American Express; PayPal; Afterpay; Amazon Pay; Giftcard
Forever 21 offers 15% off via Student Beans
UK; USA; Europe; New Zealand; Australia; Greece; Hong Kong; Brazil
PR Consulting occasionally handles Forever 21.
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Jamie Salter (ABG)