Launched in Rome by Adele and Edward Fendi in 1925, FENDI is a luxury fashion label renowned for its premium fur ready-to-wear and accessories. In 1965, Karl Lagerfeld (who passed away in Februray 2019) joined the company as Creative Director and, in 2001, the company became a member of the LVHM group.
The company has funded many projects throughout the years, such as the restoration of the Trevi Fountain in Rome and, in 2017, Fendi released a customisation shop in collaboration with e-commerce platform Farfetch for made-to-order handbag designs.
As Italian brands have been enjoying a resurgence of late, after a decade of being overshadowed by French houses, so Fendi has re-found favour with its heavily logo-ed designs proving popular among the streetwear set and its iconic “Baguette” from the 90s back on the top of fashionistas’ wish lists.
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