Founded in Rome in 1925, Fendi began as a fur and leather shop. The brand's innovation led to the creation of the iconic double-F logo in the 1960s. In the 1990s, Karl Lagerfeld's creative direction elevated Fendi's status, introducing the Baguette bag and moderniSing the brand's image. The LVMH acquisition in 2001 further expanded its reach.
Fendi's luxurious craftsmanship, boundary-pushing designs, and collaborations with artists have kept it at the forefront of high fashion. The brand's legacy is a testament to its ability to seamlessly blend heritage with contemporary trends, shaping a lasting influence.
For more news about Fendi, see our related stories below company information.
LVMH handles PR internally for all brands. LVMH also uses agencies for specific projects.
Jean-Charles Tréhan
LVMH External Relations Director
+33 1 44 13 26 20
[email protected]
France:
Michel Calzaroni +33 607 3420 14
Olivier Labesse / Hugues Schmitt / Thomas Roborel de Climens +33 679 1149 71
Charlotte Mariné / Axelle Gadala +33 144 8246 05
United Kingdom:
Hugh Morrison / Charlotte McMullen
020 3770 7910
Italy:
Michele Calcaterra / Matteo Steinbach
+39 02 624 9991
United States:
Nik Deogun / Blake Sonnenshein
+1 212 333 3810
China:
Daniel Jeffreys
+86 2180 3604 48