Eudon Choi

Eudon Choi


Launched in 2009 by its eponymous director, Eudon Choi is a British womenswear fashion label known for its meticulous tailoring. The brand’s first four seasons got sponsored by the platform Vauxhall Fashion Scout and showed off schedule. Later in 2012, Choi decided to move his shows to London Fashion Week. Born as a menswear designer, Choi managed to combine both vintage and menswear elements to his ready-to-wear pieces.

In 2012, he won both the Fashion Scout Merit Award and the Elle Talent Launch Pad award. In 2017, Choi launched a collection in collaboration with John Lewis, following in the footsteps of Palmer Harding.

Contact Information
Head Office Address:
Studio 7, The Rose Lipman Building, 43 De Beauvoir Road, London N1 5SF
Company Information
Segments / Shopping Categories:

Womenswear; Accessories; Jewellery

UK Concessions: 2
International Stores & Stockists: Approx over 20
Key Concessions:

Fenwick; Harvey Nichols; John Lewis

Key Countries Shipped To:


Key Executives
Design Director: Eudon Choi

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