Established in 2008 by the New Zealand designer Emilia Wickstead, the eponymous brand is a British luxury fashion label known for its ready-to-wear as well as bridal collections. The brand has become the epitome of modern femininity and the designs are known for their modern silhouettes and strong colour use.
The brand is stocked in many luxury fashion retailers including Net-a-Porter, Harrods and Selfridges.