In 1972, former Princess Diane of Fürstenberg, founded her DVF company, a luxury fashion label focused on its signature jersey wrap dress. Since its launch, the line has quickly become a global luxury fashion brand celebrated for its bold and creative approach to colour, print and sensual femininity. DVF herself is one of fashion’s best know figures.
Her label is sold in over 70 countries around the world with over 875 points of distribution but it lost its way somewhat after former creative director (Brit Nathan Jenden) left in 2011. Von Furstenberg struggled to find a designer who could create Jenden’s commercially successful designs, despite bringing in well known talent such as Michael Herz (formerly of Aquascutum and Bally) and Jonathan Saunders.
At the start of last year it was announced triumphantly that Jenden would be returning, but his returned was short-lived and by September he had taken medical leave and subsequently exited the business again. Her latest collection was presented in New York and was developed with a female designer, introduced to DVF by CEO Sandra Campos, but (perhaps wisely given the recent upheaval) her name is being kept out of the press for now and the focus is being placed firmly on the clothes.
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