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Converse

Description:

An icon of American style, Marquis Mills Converse founded the Converse Rubber Shoe Company in 1908 in Malden, Massachusetts. In 1917 the company designed the forerunner of the modern All Star shoe that it marketed under the name of "Non-Skids." The shoe was composed of a rubber sole and canvas upper and was designed for basketball players. In 1923 the company brought in a basketball player, Charles H. "Chuck" Taylor, who walked in and complained of sore feet - Converse hired him as an ambassador to promote the shoes across the US.

Today, owned by Nike, Converse sells more than 270,000 pairs of Chuck Taylors a day, 365 days a year, that works out to roughly 100 million pairs a year.

Company Information
Annual Sales:

$512m

Segments / Shopping Categories:

menswear; womenswear; kidswear; accessorises; footwear

Parent Company/Key Investors:

Nike Inc.

UK Standalone Stores: 4 (Outlets)
International Stores & Stockists: 27
Group Companies:

Converse; Nike; Brand Jordan; Hurley; SPARQ

Contact Information
Head Office Address:
Charlotte Building, 17 Gresse Street, London W1T 1QW
Head Office Telephone: 01923 717300
Website:
Key Executives
Chief Executive: Scott Uzzell (CEO)
Buying Director: Lauren Blanda (Director of Buying, DTC Retail)
Design Director: Paul Mittleman (Creative Director of Design)
Digital Director: Christopher Langway (VP of Digital Product)
Marketing Director: Julien Cahn (VP Marketing Officer)
HR Director: Stuart Teale
Social Media

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