INTELLIGENCE

Introduced in the 1980s, Calvin Klein Underwear is a subsidiary of Calvin Klein, the PVH-owned American luxury brand established by the designer of the same name in 1968. The brand changed the American market by making men’s underwear so successful that his underpants became generally known as “Calvins”.

The brand was previously produced under license by Warnaco, which itself was acquired by PVH in 2012 bringing all of the Calvin Klein brands under one roof. Calvin Klein Underwear is renowned for its celebrity-led advertising campaigns, and has collaborated with American stars such as Justin Bieber and Kendall Jenner among many others.