INTELLIGENCE

Calvin Klein Jeans is a subsidiary of Calvin Klein, American luxury brand established in 1968. In 1978, Klein claimed sales of 200,000 pairs of his famous jeans the first week they were on the market and, by the mid 1970s, he had created a designer-jeans craze by putting his name on the back pocket.

Calvin Klein Jeans has stores in many countries around the globe, such as the UK, Germany, Greece, Russia, Brazil, México, Croatia, Egypt, Chile, Argentina, India, the Philippines, Australia and New Zealand.

A recent move to bring the brand upmarket with the appointment of Belgian designer Raf Simons failed to deliver the desired results and sales uplift so parent group PVH announced his departure at the end of 2018 after he had spent two years in the role. The business has since dropped its runway fashion collection and is concentrating on Jeans and Underwear.