ICON Outlet at The O2

ICON Outlet at The O2


ICON at the O2 is one the UK’s newest shopping outlet locations, bringing international lifestyle and fashion brands together in one arena.

Located inside London’s iconic The O2, formally the Millennium Dome, the venue is home to The O2 Arena, restaurants and bars, bowling alley, an ABBA musical experience and the ICON at The O2.

ICON at The O2 offers a range of premium brands at affordable outlet prices, allowing UK consumers to hunt the best fashion bargains.

Shops include Ted Baker, Calvin Klein, Guess, Nike, Adidas, Jack Wills and GAP. This shopping outlet offers exclusive services such as concierge luggage drop and hands-free shopping.

ICON Outlet at The O2 reported a successful first year of trading, with the 210,000 sq ft premium outlet location showing a strong like-for-like performance growth over the Christmas 2019 period across all stores, with beauty up 71%, accessories up 52%, footwear up 39% and fashion increasing by 33%.

Contact Information
Head Office Address:
The O2 Arena, Peninsula Square, London SE10 0DX
Head Office Contacts:

Marion Dillon

PR Company:

The O2 usually handles their own PR for The Icon.


Company Information
Parent Company/Key Investors:

AEG and Crosstree Real Estate Partners

Square Footage: 210,000 sq
Key Fashion Retailers: Karen Millen; Dune London; Guess; Hackett; Aspinal of London; Ted Baker; Tommy Hilfiger
Key Executives
Managing Director: Janine Constantin-Russell
Leasing Director:

Marion Dillon

Marketing Director: Sarah Fearon

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