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Boux Avenue


Britain's answer to Victoria's Secret; Boux Avenue was launched in April 2011. The name Boux Avenue was inspired by a French waitress who served the founder; Theo Paphitis; when holidaying with his family in France. Specialising in women's lingerie; swimwear and nightwear; at accessible prices; Boux Avenue prides itself on a superior fit; outstanding customer service and an inclusive size offering.

The brand has won three Global RLI awards including Rising Star 2012 and UK Retailer of the Year in 2013 and 2014 and now has 30 stores in the UK and 18 internationally.

Company Information
Annual Sales:

£49.4M (Year to 1 April 2017)

Company Size (No. of Employees): 4000+ (Theo Paphitis Retail Group)
Parent Company/Key Investors:

Theo Paphitis Retail Group

Key Stockists:

Very, Next, Littlewoods, ASOS, Zalando, Nordstrom

UK Standalone Stores: 30
International Stores & Stockists: 18
Total Global Stores & Stockists: 48
Group Companies:

Ryman; Robert Dyas

Contact Information
Head Office Address:
3rd Floor, 1 St George's Road, Wimbledon SW19 4EU
Head Office Telephone: 0800 054 6550
Key Locations:

UK; Czech Republic; United Arab Emirates; Malta; Gibraltar; Libya; Saudi Arabia

Key Executives
Chief Executive:

Michael Kerr (CEO)

Buying Director: Debby Duckett
Design Director: Zoe Price-Smith (Brand & Product Director)
Retail Director: Enda Kelly (Operations Director)
Digital Director: Verity Till (E-Commerce Director)
Marketing Director: Rebecca Green (Marketing & Social Media Manager)
HR Director: Jessica Kissoon (Head of HR)

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