Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is a UK-based online fashion retailer aimed at 16-30 year olds. The brand sells to over 100 countries and it specialises in its own brand of fashion clothing.

The products are designed and sourced largely in the UK, and subsequently distributed globally. It is the most high-profile business to emerge from the Manchester supply scene.

The Boohoo group also operates BoohooMAN, Pretty Little Thing, Nasty Gal, Miss Pap, Karen Millen, Coast, Oasis and Warehouse.

For more news about Boohoo, see our related stories below company information.

Company Information
Annual Sales:

Boohoo: £600.7 million (2020)
Boohoo Group: £1.23 billion (2020)

Segments / Shopping Categories:

Womenswear; Menswear; Lingerie; Maternity; Plus Size; Tall; Petite; Accessories; Bags; Jewellery; Footwear

Company Size (No. of Employees): 2,600 (2019)
Parent Company/Key Investors:

William Currie; Merian Global Investors

Key Stockists:

The Boohoo own brand is also sold on ASOS.

Group Companies:

BoohooMAN; Nasty Gal; Pretty Little Thing; Miss Pap; Karen Millen; Coast; Oasis; Warehouse

Payment Methods:

Debit card; Credit card; American Express; PayPal; Apple Pay; Gift card

Delivery Options:

Standard delivery; Next day delivery; DPD Precise delivery;
Click & Collect (MyHermes, InPost, HubBox)

Number of Countries Shipped To: 190
Key Countries Shipped To:

UK; EU; Australia; Canada; Russia; UAE; Qatar

Annual Order Number: 14,900,000
Average Order Value:


Number of Active Customers: 7,000,000
Contact Information
Head Office Address:
49-51 Dale Street, Manchester M1 2HF
Head Office Telephone: 0161 236 5640
Website Traffic: 15.83m (on desktop and mobile web in 6 months) Source: SimilarWeb
PR Company:

Boohoo handles its own PR.

Naomi Cooper – Senior Communications Officer
020 7437 1904, ext. 5102

Leona Irving – Communications Manager
0161 237 7701

Emma Louise Ryan – Senior Influencer Marketing Executive
020 7437 1904

Key Executives

Mahmud Kamani

Chief Executive:

John Lyttle

Product/Trading Director:

Carol Kane

Merchandising Director: Jeff Bancroft
Head of Buying: Sophie Rycroft; Janine Smith
Creative Director: Cleveland Campbell
Director of E-Commerce:

Andrew Thomson

Marketing Director: Murray Beckett
Head of People: Suzanne Esplin
Chief Financial Officer: Neil Catto

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