Bluewater is home to over 300 stores and over 50 bars, restaurants and cafes and also caters to 13,000 free car parking spaces; attracting millions of visitors all year round. This shopping destination aims to offer the ultimate shopping and leisure experience in Kent. Bluewater is renowned for its beautiful site of 240 acres surrounded by a 50 acre landscape of lakes, parkland and trees.
It is home to a number of regional flagship stores for major international brands such as Coach and Kate Spade, and is also home to e-commerce business Missguided's only UK physical store. In March 2019 it was announced Polo Ralph Lauren would also be joining the centre's line-up.