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Bluebella

Description:

Launched in 2005 by Emily Bendell, Bluebella is a British luxury lingerie company selling in the US, Australia, France and Italy. In 2013, Bluebella won the official licence for UK and Ireland to produce a lingerie range based on the Fifty Shades of Grey novels.

In 2016, the company raised over £1m in a crow-fund in order to expand in the US and is stocked on many online retailers including Selfridges and ASOS. The same year, Bluebella worked with three GB Olympic athletes on a body confidence campaign called #BeStrongBeBeautiful to get more schoolgirls back into sport and fitness.

Company Information
Annual Sales:

£1.56m

Segments / Shopping Categories:

Lingerie; Nightwear; Swimwear

Parent Company/Key Investors:

The FSE Group. Has raised nearly £1m in three funding rounds, including a raise via CrowdCube in 2016.

UK Wholesale Stockists: Approx 50
International Stores & Stockists: Approx 100
Key Brands Stocked:

Browns;Selfridges; John Lewis; House of Fraser

Contact Information
Head Office Address:
G24 The Lightbox, 111 Power Road, London W4 5PY
Head Office Telephone: 01225 310 187
Key Executives
Chief Executive:

Emily Bendell

Buying Director: Daniela D'aveni
Digital Director: Filip Janczak (E-Commerce Coordinator)

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