Black White Denim was set up by Joanne Davis in 2010 based on the simple observation that "black, white and denim constitute the foundation colours of any stylish woman's wardrobe". Since Launch, Jo and the rest of her team have developed a skill in indeitifying upcoming brands and bringing them to the boutique's customers before anyone else.
Black White Denim has won multiple commendations from the fashion industry including rave reviews in Vogue, Sunday Times Style and Stella Magazine. The boutique's Menswear department known as 'Bloke White Denim' opened in 2017, allowing the company to cater to all genders.