A shared love of fashion led best friends Barbara Boccara & Sharon Krief to create ba&sh in 2003. A Parisian brand truly made by women for women; ba&sh is a premium womenswear brand; now; found in more than 400 points of sale. In 2015; L Catterton; the combined private equity firm of Catterton and LVMH; acquired a 50% stake in the Parisian brand to further its development and international expansion.
Today; it is found in France, UK, Germany, Switzerland, the USA and Asia.
LVMH´s investment arm; L Catterton own 50%
London; Bicester; France; USA; Asia
Pierre-Arnaud Grenade - CEO; Sarah Benady - CEO North America; Isolde Andouard - CEO Asia