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ba&sh

Description:

A shared love of fashion led best friends Barbara Boccara & Sharon Krief to create ba&sh in 2003. A Parisian brand truly made by women for women; ba&sh is a premium womenswear brand; now; found in more than 400 points of sale. In 2015; L Catterton; the combined private equity firm of Catterton and LVMH; acquired a 50% stake in the Parisian brand to further its development and international expansion.

Today; it is found in France, UK, Germany, Switzerland, the USA and Asia.

Company Information
Annual Sales:

€115M

Segments / Shopping Categories:

womenswear; kidswear;

Parent Company/Key Investors:

LVMH´s investment arm; L Catterton own 50%

UK Standalone Stores: 11
International Stores & Stockists: 280
Total Global Stores & Stockists: 400
Group Companies:

ba&sh

Key Brands Stocked:

ba&sh

Contact Information
Head Office Address:
67 Avenue Raymond Poincar, Paris 075116
Head Office Telephone: +33 1 45 08 14 15
Website:
Key Locations:

London; Bicester; France; USA; Asia

Key Executives
Chief Executive:

Pierre-Arnaud Grenade - CEO; Sarah Benady - CEO North America; Isolde Andouard - CEO Asia

Digital Director: Géraldine Cohen (Head of Direct To Consumer)
Social Media

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