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ba&sh
Description:
A shared love of fashion led best friends Barbara Boccara & Sharon Krief to create ba&sh in 2003. A Parisian brand truly made by women for women; ba&sh is a premium womenswear brand; now; found in more than 400 points of sale. In 2015; L Catterton; the combined private equity firm of Catterton and LVMH; acquired a 50% stake in the Parisian brand to further its development and international expansion.
Today; it is found in France, UK, Germany, Switzerland, the USA and Asia.
Company Information
Annual Sales:
€115M
Segments / Shopping Categories:
womenswear; kidswear;
Parent Company/Key Investors:
LVMH´s investment arm; L Catterton own 50%
UK Standalone Stores:
11
International Stores & Stockists:
280
Total Global Stores & Stockists:
400
Group Companies:
ba&sh
Key Brands Stocked:
ba&sh
Contact Information
Head Office Address:
67 Avenue Raymond Poincar, Paris 075116
Head Office Telephone:
+33 1 45 08 14 15
Email:
help@ba-sh.com
Website:
www.ba-sh.com
Key Locations:
London; Bicester; France; USA; Asia
Key Executives
Chief Executive:
Pierre-Arnaud Grenade - CEO; Sarah Benady - CEO North America; Isolde Andouard - CEO Asia
Digital Director:
Géraldine Cohen (Head of Direct To Consumer)
Social Media
Twitter:
twitter.com/bashparis
Instagram:
instagram.com/bashparis
Facebook:
facebook.com/bashparis
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