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George at Asda


Launched in 1989, George is now sold in over 500 ASDA stores and through an online ecommerce site.

George has built up a reputation in the UK for quality and value, offering affordable and ethically sourced clothing for the whole family - encompassing menswear, womenswear, kidswear and baby clothing.

In 2004, the George clothing brand was extended to a number of standalone George stores on the high street. However in 2008 all standalone stores were closed due to high rental costs resulting in low profitability.

For more news about George at Asda, see our related stories below company information.


Company Information
Annual Sales:

£22.9 billion (2018)

Segments / Shopping Categories:

Menswear; Womenswear; Kidswear; Baby; Footwear; Bags; Accessories; Swimwear; Sportswear

Company Size (No. of Employees): 145,000
Parent Company/Key Investors:

Walmart Inc.

UK Standalone Stores: 631
Group Companies:

Asda; George at Asda; George Home

Key Brands Stocked:

George at Asda; George Home

Payment Methods:

Credit card; Debit card; PayPal;

Delivery Options:

Click and Collect; Standard delivery

Contact Information
Head Office Address:
George House Coventry Road, Magna Park, Lutterworth LE17 4XH
Head Office Telephone: 0113 243 5435
Head Office Contacts:

George at ASDA Representative:
0844 822 4848

PR Company:

ASDA handles their own PR in-house and has previously used Freuds.

Phone: 0113 826 2829

Key Locations:

UK; Canada; Brazil; Mexico; Argentina; Japan; USA

Key Executives
Founder: Peter and Fred Asquith, Sir Noel Stockdale
Chief Executive:

Roger Burnley

Managing Director: Nick Jones
Merchandising Director: Jo Nicholls
Buying Director: Mary Kate Campbell
Head of Design: Estella Arroyo
Creative Director: Aisha Jakhura
Director of E-Commerce:

Gillian Geraghty

Head of Marketing: Lindsay Ross
Head of HR: Jane Humphreys
Chief Financial Officer: Rob McWilliam

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