A pioneer of supermarket fashion, ‘George at Asda’ was created by George Davies for the Leeds based supermarket chain in 1989. After his phenomenal success at Next, George at Asda started the concept of shopping for affordable fashion while purchasing your groceries. Other supermarket brands have attempted to replicate its success by launching their own in-house fashion brands.
George has spread around the world creating a whole new sub-section in the fashion retail landscape.
Annual Sales: Asda Turnover £22.2bn
Segments / Shopping Categories: Menswear; Womenswear; Kidswear; Baby; Footwear; Bags; Accessories; Swimwear; Sportswear
Company Size (No. of Employees): 145,000
Parent Company/Key Investors: Walmart Inc.
UK Standalone Stores: 560
International Stores & Stockists: 2,440
Total Global Stores & Stockists: 3,000
Group Companies: Asda; George at Asda; George Home
Key Brands Stocked: George at Asda; George Home
Head Office Address: George House Coventry Road, Magna Park, Lutterworth LE17 4XH
Head Office Contacts: George at ASDA Representative: 0844 822 4848
PR Company: ASDA handles their own PR in-house and has previously used Freuds. Phone: 0113 826 2829
Key Locations: UK; Canada; Brazil; Mexico; Argentina; Japan; USA
Chief Executive: Roger Burnley (CEO)
Managing Director: Nick Jones
Buying Director: Mary Kate Campbell - Senior Buying Director; Lynne Tooms - Senior Director of Design & Buying Menswear & Childrenswear
Head of Buying: Glenda Hansford (Womenswear)
Design Director: Helen Low (Senior Design Director)
Retail Director: Stephen Langford (VP of Commercial)
Director of E-Commerce: Gillian Geraghty
Head of Marketing: Lindsay Ross
Head of HR: Rebecca Neale