Philip Chaimo and Sophia Ciampa established the Apricot brand in 2007. They realised there was a gap in the market for an affordable womenswear brand based on prints. In just over a decade, Apricot, now, has 12 standalone stores as well as over 800 concessions globally. Apricot aspires to deliver what every woman's wardrobe needs - from well produced staples, through to limited edition and trend-led fashion pieces.
Apricot has become well known for its signature prints and is constantly looking to find new, innovative and easy-to-wear prints from all over the world.
lingerie; underwear; swimwear; nightwear; activewear; womenswear
Elizabeth Sarah Crisp
Debenhams; House of Fraser; Outfit; New Look; Beales