The most affordable label in the Giorgio Armani group of brands, A/X Armani Exchange was launched in 1991. A more casual and youth-focussed brand, in 2005, to speed its growth, Giorgio Armani co-established a joint venture company, Presidio Holdings Ltd alongside Como Holdings. Initially, the company, Italy’s second largest fashion group after Prada, held 25% of Presidio Holdings with the remaining 75% in the hands of Como Holdings. In 2008, Giorgio Armani acquired an additional 25% stake and in 2014, he acquired the remaining 50% ensuring full ownership of the brand.
In 2017, following a reduction of fashion lines within the Giorgio Armani group, Armani Jeans was folded into A/X Armani Exchange and there was a contraction of the retail network.