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INTELLIGENCE REPORTS

In Focus: The COVID consumer – how fashion shopping is being...

The nation's fashion stores are on lockdown and, while that has had a devastating effect on sales, it hasn't stopped them altogether. But what...
Black Friday

Black Friday 2019: will shoppers come out and will they buy...

Gen Z and Millennial consumers are the most eager to buy fashion during this Black Friday period with 40% of 16-24 year-olds and 31%...

Conscious E-Commerce: Driving consumer loyalty through sustainable delivery

The focus on fashion waste is driving the requirement for urgent action. The same can be said of e-commerce packaging. Our latest study shows...

Friends & Family: the new power influencers

“Influence” is the holy grail of modern marketing. But, as the brands spending billions of dollars on reaching their target markets know all too...
Sustainabilty

Reuse, Recycle & Rental: how sustainability concerns are shaking up the...

Fashion has found itself under an uncomfortable spotlight this year as everyone from investigative journalists. to climate change activists and MPs has challenged it...
Influencer marketing

Just how influential are influencers?

Welcome to the first report in our major study of how Britain Will Shop for Fashion in 2019 & Beyond. We will be publishing a series of four in-depth reports this summer, featuring the results of a wide-ranging survey of 1,000 British shoppers on how they shop, where they shop and what influences their behaviour. In this first instalment, we are asking: Just how influential are influencers?