“Influence” is the holy grail of modern marketing. But, as the brands spending billions of dollars on reaching their target markets know all
Fashion has found itself under an uncomfortable spotlight this year as everyone from investigative journalists. to climate change activists and MPs has challenged
Welcome to the first report in our major study of how Britain Will Shop for Fashion in 2019 & Beyond. We will be publishing a series of four in-depth reports this summer, featuring the results of a wide-ranging survey of 1,000 British shoppers on how they shop, where they shop and what influences their behaviour. In this first instalment, we are asking: Just how influential are influencers?