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INTELLIGENCE REPORTS

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Black Friday

Black Friday 2019: will shoppers come out and will they buy...

Gen Z and Millennial consumers are the most eager to buy fashion during this Black Friday period with 40% of 16-24 year-olds and

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Conscious E-Commerce: Driving consumer loyalty through sustainable delivery

The focus on fashion waste is driving the requirement for urgent action. The same can be said of e-commerce packaging. Our latest study

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Friends & Family: the new power influencers

“Influence” is the holy grail of modern marketing. But, as the brands spending billions of dollars on reaching their target markets know all

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Sustainabilty

Reuse, Recycle & Rental: how sustainability concerns are shaking up the...

Fashion has found itself under an uncomfortable spotlight this year as everyone from investigative journalists. to climate change activists and MPs has challenged

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Influencer marketing

Just how influential are influencers?

Welcome to the first report in our major study of how Britain Will Shop for Fashion in 2019 & Beyond. We will be publishing a series of four in-depth reports this summer, featuring the results of a wide-ranging survey of 1,000 British shoppers on how they shop, where they shop and what influences their behaviour. In this first instalment, we are asking: Just how influential are influencers?

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