Inside Out acquires conscious clothing brand The Simple Folk
Global holding company Inside Out LLC has acquired environmentally-friendly US brand The Simple Folk, described as "a significant step forward towards its mission to redefine how business interacts with both people and planet".
Under new CEO Luis Gamardo, The Simple Folk will benefit from Inside Out’s global reach, sustainability driven innovation and the expertise of WRAD, Inside Out’s consulting studio, which will work with the team to align growth with the company’s ‘Towards a Thriving Future’ impact framework.
Gamardo said: “The Simple Folk has always believed clothing is more than fabric - it’s a reflection of principle and care. Becoming part of Inside Out allows us to scale this vision globally, supported by a collective that shares our values and is dedicated to shaping a thriving future for generations to come.”
Suzy Amis Cameron, founder and CEO of Inside Out, added: “The Simple Folk’s genuine connection to its community and its commitment to care, quality and integrity made it a natural fit.
“By welcoming the brand into our ecosystem, we are proud to evolve its purpose and inspire greater awareness around textiles, health and wellbeing.”
The acquisition strengthens Inside Out’s growing portfolio of ‘purpose-led’ companies. It underscores its long-term investment in businesses that “measure success not only in profits, but in trust built, lives improved and natural systems restored”.
The news follows Inside Out’s £5 million investment in fellow fashion brand Sheep Inc., the UK-based brand with a fully traceable supply chain, which this week opened its first-ever store on London’s Newburgh Street, adjacent to Carnaby Street.
Inviting customers to fully immerse themselves in the brand through tactile exploration, artful design, and storytelling, the new 911 sq ft Sheep Inc. flagship store has been “designed to seduce the senses.”
