The Industry meets Savills founder Joth Davies, 13 June 2016 #LCM

Joth Davies
Joth Davies

The Industry Editor in Chief Lauretta Roberts will interview leading expert in men’s grooming and founder of Savills Barbers Joth Davies at The Grooming Room on Monday 13 June to mark London Collections Men (LCM).

The Grooming Room, a grooming and beauty pitstop for men and women, is staged by FARBLACK Ltd during the final two days of London Collections Men (12-13 June) at The Century Club on Shaftesbury Avenue. The talk with Lauretta Roberts and Joth Davies will take place at 12.30pm on Monday 13 June and entrance is free.

Davies is one of the country’s leading experts in male grooming with almost 30 years’ experience under his belt. He opened his first barber store in 2006 and added a second in 2009. He merged the two stores in 2014 and Sheffield-based Savills was born, realising a vision Davies had while working as an apprentice barber in 1988.

Davies attributes his success to using traditional tools and techniques and a strong customer service ethos. “It’s about giving your best every time, if you’re not totally passionate about what you do it is better to do something else,” he says.

As well as the physical store and an online store selling a range of grooming tools and products, Davies has established a training academy and his workshops attract barbers from around the world. Earlier this year he was invited to appear on ITV’s This Morning show to discuss “The Rise of the Barbershop” with presenters Holly Willoughby and Philip Schofield.

During his interview with The Industry’s Roberts he will be discussing his ethos, his story, his business and his collaboration with The Great British Grooming Company.

The Industry is a partner in The Grooming Room initiative, which has been once again sponsored by FARBLACK Ltd. Other partners include:

  • The Great British Grooming Co. – Beard styling and wet shaves
  • The Vintage Cosmetic Company – Eyebrow mapping, luxe lash applications
  • SASSOON – Hair styling
  • AOFM Pro – Mini makeovers
  • Nails by Ru – Manicures
  • Gold Collagen – Collagen treatments
  • Dermalogica – Body and skincare

In addition Shine will be hosting daily cocktail hours with their high-potent American moonshine and Electronic Sheep will be exhibiting their collection of unisex, pop-art scarves.

To attend the talk with Joth Davies for free please RSVP to: rsvp@demo.theindustry.fashion

To book a grooming or beauty appointment at The Grooming Room, please email laura.mccluskey@farblack.com