Industry Expert: How to steal omni-channel tactics from your rivals

You probably have so many competitors. Maybe you have price and/or product competitors and maybe you even monitor your social media competitors. But, when it comes to shaping your own omni-channel strategy, there are many tactics you can steal from your competitors and make them your own.

Sometimes looking to the big fashion and retail brands can be a great way to solidify your overall strategy goals, just perhaps look at making them a little more modest and manageable for your brand. But if you want a more realistic approach, there’s no harm in checking out the competitions

Here are some of Hit Search Ltd's top tips…

Look at your competitors’ social presence

Ok, don’t just gaze at it, really scrutinise it. You probably already keep up-to-date with the kinds of content they share, but what tactics do they employ to engage their customer’s cross-channel and cross-device? Perhaps they have a dedicated help account for their customers on social media, or they encourage users to easily find the products mentioned in those social posts through to their website. Whatever they do, take note, and who knows, maybe you can mould their tactics to fit your brand’s social audience.

Sign up to your competitors’ newsletter mailing list

To ensure they don’t block your work email address that clearly highlights you as a competitor, just use your personal email account. We’re pretty positive they do the same to receive your emails. Now you’ve signed up, again, how are they encouraging customers to engage with their brand? They probably have the standard "follow us on social media" calls-to-action, but do they promote special channel-specific offers or competitions? Take note of how often they send their emails, and what tactics and incentives they use to pull you into their purchasing trap!

Have a look at their calls-to-action

Slimming down and refining your website calls-to-action (CTAs) can help you dramatically increase your website conversion rates. Therefore, keeping an eye on your competitors’ CTAs can help you innovative your own. Modifying their CTA idea doesn’t mean you’re guaranteed an increase in your conversion rates, but omni-channel is about constantly iterating your website functionality (amongst other things) to ensure you’re offering your customers a seamless experience, regardless of device or channel.

Click here for more omni-channel advice