Inditex posts upbeat results for 2025 as it looks to invest in long-term future
ZARA owner Inditex has posted upbeat results for 2025 and reported a positive start to 2026, as it plans to reinvest in optimising its stores, driving omnichannel integration and improving its online platforms.
Sales grew 3.2% to reach €39.9 billion (£34.5 billion) in 2025, up 7% compared with 2024 at constant currency rates, showing "very satisfactory development both in stores and online", according to Inditex. Sales across all its fashion brands, including Massimo Dutti, Bershka and Stradivarius, grew year-on-year.
The group also reported positive sales growth in all areas, including across stores and product categories, and in constant currency across all geographical areas. The company specified that online sales grew 4.8% to reach €10.7 billion (£9.2 billion)
EBIT rose 5.9% to €8 billion (£6.9 billion), while profit before tax increased 5.8% to €8 billion (£6.9 billion), of which about €5.6 billion (£4.8 billion) was generated from the ZARA fashion and homeware chain.
Between 1 February and 8 March 2026, store and online sales in constant currency increased 9% versus the same period in 2025.
The group specified that it continues to focus on offering a unique product proposition, enhancing its customer experience, sustainability, and its people. Inditex said the capital investments planned for 2026 are part of its normal course of maintaining and improving its fixed assets in order to continue underpinning its long-term growth.
As part of this, the company highlighted its AI-based virtual fitting experience, named ZARA Try-On, which since December has let customers create an avatar from their own photos and generate images of the avatar wearing real products.
Inditex said the technology is deployed in 43 global markets with more than seven million sessions so far, and is being rolled out to other brands.
The business opened stores in 41 markets in 2025, and at the end of the financial year operated 5,460 stores.
Inditex’s stronger financial performance indicates signs of strength on the high street after a bruising year for the UK, with retailers including Claire’s Accessories, River Island, Russell & Bromley and Quiz either collapsing into administration or closing stores.
Óscar García Maceiras, CEO of Inditex, said: “These results reflect the ability of our teams to honour the trust that millions of customers place in our eight commercial formats every day. Connecting with them, understanding their desires and delivering the best product and a differentiated experience underpin our long-term growth expectations."
Yanmei Tang, Senior Analyst at Third Bridge, a primary research business in the private equity space, added that: "Inditex has been elevating the perception of its ZARA brand, helping it differentiate from ultra low-cost rivals like Shein. Our experts say the company is moving away from competing solely on price, and is instead focusing on fashion credibility, brand storytelling and the in-store experience.
"The strategy seems to be paying off as traditional luxury brands face pressure from rising prices. By offering better design and quality at a lower price than luxury labels, ZARA is drawing some shoppers who previously bought high-end fashion."
