In The Style launches first collaboration collection with Tesco’s F&F

Online fashion retailer In The Style is set to launch its first in-store collaboration collection with Tesco’s in-house label, F&F.

The 22-piece ‘F&F x ITS’ collection, available in sizes 6-22, will launch in over 300 Tesco stores, as well as on the In The Style website and app, from 8am this Thursday, 20 June.

Designed to "make customers feel confident and stylish", in a colour palette of black, cream and khaki, the range features a collection of satins, tailoring, plisse, and sequins "with an occasion vibe that’s perfect for the upcoming summer season", as well as weddings, the races and holidays.

The collaboration will be fronted by social media influencers Georgia Louise, who boasts a following of 1.2 million across Instagram and TikTok, and Hannah Brown, who has a following of 549,000 across Instagram and TikTok.

Adam Frisby, Founder of In The Style, who stepped down from the CEO role in December 2023 but remains part of the business and involved in key decisions, said: "I am so proud and excited to see In The Style partnering with F&F and launching in over 300 Tesco stores nationwide.

"Since starting the brand in 2013, it was always a dream of mine to make the brand accessible to everyone and I feel this collaboration with F&F and the in-store presence does exactly that. The new collection, fronted by Han Brown and Georgia Louise, is a real statement range and I can’t wait for everyone to see it."

Ben Lee, Head of Design at F&F, added: "We are really excited to launch an occasion wear edit in collaboration with In The Style this summer. It’s a 22-piece collection, priced between £12.50 - £39.50, so really incredible value for putting a full outfit together for any summer events you have coming up.

"Like the rest of the range, we have really focused on elevating our fabric and quality this season to ensure they have longevity and can be worn again and again.

"Separates have been a key trend for versatility and multiple ways to wear, so this collection is focused on that with some great styles that can be mixed and matched with others in this edit - or anything else in our F&F range.

"My favourites are the neutral suit with the effortless trouser, matching waistcoat and jacket along with the sequin bomber, wide leg trousers and vest top three piece."