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In The Style creates “Be Kind” T-shirt to show support for Caroline Flack

Sadiyah Ismailjee
18 February 2020

Fast fashion etailer, In The Style has created a limited-edition “Be Kind” T-shirt with the proceeds going to the Samaritans charity to demonstrate its support for TV presenter Caroline Flack who took her own life over the weekend.

The limited edition tee is inspired by Flack’s December Instagram post which featured the words: “In a world where you can be anything, be kind.” Flack, who had been the presenter of ITV's Love Island, had captioned the photo: “Anything … we can literally choose to be anything.”

100% of the profits from the sell-out T-shirts will go to the Samaritans with £100,000 raised in 24-hours. The Samaritans focuses on offering emotional support for those with mental health issues and those having suicidal thoughts.

In The Style CEO Adam Frisby said: “This is such an important cause and, although under devastating circumstances, ’m so proud that In The Style can use our platform to raise awareness of mental health issues and to support Samaritans.”

The Samaritans can be contacts 24 hours a day, 365 days a year by calling 115 123 for free. More information on their services can be found here.

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