In Pictures: Yasmin and Amber Le Bon star in George at Asda’s new denim campaign
Supermodel of the 80s and 90s Yasmin Le Bon has been called upon once again by George at Asda, this time to front its newdenim campaign alongside her daughter, Amber, “bringing together two generations of style”.
Yasmin Le Bon first featured as the face of George at Asda for its SS25 campaign, but the new campaign aims to celebrate denimas a timeless wardrobe staple, showing how it transcends age, trends and occasion.
Shot in a minimalist setting, the focus is firmly on shape, fit and modern silhouettes, with the mother and daughter duo showcasing the newest denim shapes, styles and washes in a palette of indigo, grey and black.
Hero pieces include a smart indigo stretch jean, styled with a classic white vest for a fresh summer update, and a double denimlook featuring a sharp longline waistcoat and Palazzo jeans - offering a modern take on a 70s silhouette.
Yasmin Le Bon also models a more relaxed look comprising a pinstripe tank top and looser-fit jeans in a paler wash.
From ultra-stretch ‘Wonderfit’ skinny jeans to ‘mom’, ‘boyfriend’ and wide-leg styles, the collection “offers flattering options for everybody” and is available in select Asda stores and online, with prices from £18-£26, and in sizes 8-24.
