In Pictures: Wrangler and Beyond Retro join forces for second ‘Reborn’ collaboration collection
Following an initial launch back in 2022, US denim giant Wrangler has unveiled a second collaboration collection with vintage retailer Beyond Retro, under the name of Wrangler Reborn – celebrating the upcycling of denim.
Purposefully crafted with circularity and sustainability in mind, the latest limited-edition collection features a sustainable twist on some of its classic styles, including the ‘Greensboro Straight Leg Jean’, ‘Reworked Short’, ‘Icon Jacket’ and ‘Heritage Shirt’.
Vivian Rivetti, Wrangler’s Head of Global Design, said: "At Wrangler we pride ourselves on products that last and, with a pioneering spirit, we have helped define style and lifestyle trends for more than a century.
"The Wrangler Reborn collection spotlights the resilience of high quality denim and Wrangler’s commitment to crafting quality pieces that can be passed down from generation to generation.
"We are very excited to be launching this new collection of Reborn with BVH Services’ brand Beyond Retro, one of Europe’s largest vintage retailers who will bring new life to this sustainability initiative."
The collection is now available on the Wrangler website as well as in selected stores globally, with prices ranging from £70 - £140 ($90 - $180).
